Etch by Tom Dixon

During the Salone del Mobile in Milan, Tom Dixon presented his Etch collection, which was part of his Flash Factory. Visitors could buy a light or candleholder at the stand, or made of brass or stainless steel. The parts were made by employing an industrial process used to produce electronic products, including circuit boards. The patterns were directly etched on the thin metal sheets. This production technique allows the designer to produce a small bath of high-tech products in a very short time. But also the distribution model at the Flash Factory was quite interesting. The objects were offered in 3 versions: a pre-assembled one by one of the Flash Factory workers, or you could assemble it yourself at the stand and the last option was to buy a flat packed one and assemble it at home.

photo by MenthaArvensis

photo by MenthaArvensis