The Rest Goes to the Dry

자주 소비되는 물병을 이용하여 소비자로 하여금 자연스럽게 아프리카의 난민들을 도울수 있는 아이디어가 참 좋다.. 이런 물병은 실제로 도입되면 사회적으로도 큰 파장을 불러올거 같은데... 암튼 굳아이디어..

These water bottles are missing some water! Approximately 50ml out of every 500ml bottle. The rest is collected and sent to countries that have the little-helped but terrible problem of a lack of clean water. Can you imagine life without clean water? No showering, drinking makes you sick, cooking food is out, et-cetera, et-cetera. Terrible. This water’s all about the graphics.

Along the top of the bottle (the place where the water’s obviously missing) has graphics that tell the tale. To notify the consumer, ideally to get them to join in on helping further than the bottle.

SITENOTE: A good documentary to watch about this water situation and its effect on the world is “Blue Gold : World Water Wars.” Peek it out!

Designer: Je Sung Park